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How Youtube's year-in-review 'rewind' video set off a civil war

The issue that upset so many YouTube fans, it turns out, was what the Rewind video did not show

Youtube  |  Justin Bieber

Kevin Roose | NYT 

You might guess that a surefire way to make a hit video on YouTube would be to gather a bunch of YouTube megastars, film them riffing on some of the year’s most popular YouTube themes and release it as a year-in-review spectacular. You would be wrong. YouTube tested that theory this week, releasing its annual “YouTube Rewind” year-end retrospective. The eight-minute video was a jam-packed montage of YouTube meta-humor, featuring a who’s-who of YouTube stars (Ninja! The Try Guys! Bongo Cat!) along with conventional celebrities (Will Smith! Trevor Noah! ...

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First Published: Fri, December 14 2018. 10:17 IST