New shopping via texting game will make buying things easier for you

The more I've talked to retail industry people, the more it seems that every salesperson, brand and tech disrupter in fashion is getting into the texting game

“I’LL TEXT YOU,” said the salesman at the Celine store in the Woodbury Commons Outlet Mall in Central Valley, N.Y., this September after I inquired about incoming merchandise. And text he did, whenever he had insider information about new arrivals or markdowns. In addition to my phone number, he had my credit card info, so if he sent a photo of something I liked—such as a pair of blue plaid pants he pinged me recently—I could buy it simply by typing “Yes!” on my phone.
 
I suspected that the shopping-via-text thing was bigger than just one overeager salesperson, and