Nielsen now knows when you are streaming

The streaming share is increasing rapidly. It stood at about 20 per cent last year, Nielsen said

Nielsen announced that it had moved a step closer toward cracking one of the great questions of the modern entertainment world: How big, exactly, is streaming?
 
In recent years, Netflix, YouTube, Amazon, Hulu, Disney+ and Apple TV have revolutionized the viewing habits of millions of Americans, but the streaming companies have been fiercely protective of their numbers, sharing data on how many people are watching very selectively, if at all.
 
Now Nielsen, the 98-year-old research firm that for decades has had an effective monopoly on measuring TV ratings in the US, has a new metric that it says