When companies go to trial, as Apple and Samsung have learnt, the public gets to hear corporate secrets. Among those revealed:
WHERE iPHONES AND iPADS COME FROM
When Apple designs new products, about 15 industrial designers typically huddle around a kitchen table inside the locked-down design studio at Apple’s headquarters
NUDE iPHONES ARE IN THE MINORITY
According to an internal consumer survey by Apple, presented as evidence during the trial, 78% of iPhone users cover their phones with cases
MICROSOFT AND APPLE ARE BUDDIES
Apple doesn’t go after all of its rivals in court to accuse them of stepping on its patents. An Apple executive testified that the company had licensed some of its patents to Microsoft, with the proviso that Microsoft cannot copy Apple’s products
SMALLER iPADS AREN’T ANATHEMA TO APPLE
Steven P Jobs, the Apple chief who died last year, publicly scorned smaller tablets with seven-inch screens, saying they weren’t usable. But Eddy Cue, an Apple senior vice-president, said Jobs was “very receptive” to the idea of making a seven-inch iPad, according to an email Cue sent to colleagues in early 2011
APPLE MAKES FAR MORE MONEY
Samsung took in $460 in revenue on each tablet; Apple said it did better: $558
SAMSUNG WANTS TO MEASURE UP
A 132-page evaluation made by Samsung comparing its Galaxy phone with the iPhone revealed in detail that Samsung had serious iPhone envy. The lines between the numbers in the Galaxy’s calculator were too thick, for example
