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Tesla's $35000 Model 3 is finally here, so why is there no excitement?

Here's why all the noise and vibration is killing the thrill

Tesla Model 3
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Tesla Model 3

Liam Denning | Bloomberg
Well, it’s here. Tesla Inc.’s $35,000 Model 3 went on sale Thursday afternoon in typical fashion: teased on Twitter, announced by CEO Elon Musk and a bit late (it was first unveiled just shy of three years ago).

The car has a totemic significance for the company, representing the break-out moment from luxury Silicon Valley toy to electrified wheels for the masses. I went on the website and was told the base model – with cloth seats and “basic audio” – would cost me $35,000, or just over $29,000 after federal and New York subsidies (it also said gasoline savings