 "The new Ferrari F8 Tributo")
When it comes to the most expensive luxury cars, auto shows are increasingly irrelevant.
For years, the most prestigious automakers in the world have saved their best debuts—and the bulk of their event marketing budgets—for such glamorous locales as the Pebble Beach Concours d’Elegance, the Goodwood Festival of Speed, and the Villa d’Este at Lake Como. Auto shows may draw a lot of people, but with their fluorescent lighting and retro carpeting, they’re hardly a seductive showcase for wealthy private buyers.
The exception is the Geneva Motor Show.
With press days starting next week and a public
For years, the most prestigious automakers in the world have saved their best debuts—and the bulk of their event marketing budgets—for such glamorous locales as the Pebble Beach Concours d’Elegance, the Goodwood Festival of Speed, and the Villa d’Este at Lake Como. Auto shows may draw a lot of people, but with their fluorescent lighting and retro carpeting, they’re hardly a seductive showcase for wealthy private buyers.
The exception is the Geneva Motor Show.
With press days starting next week and a public
