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The future of television? Binge-watching is only the beginning

With providers like Netflix, Hulu and Amazon, and more creative risks, network leaders are placing bets on how audience experience will evolve

netflix, ott
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The fact that Amazon Prime Video comes bundled with the company’s next-day delivery service has brought it huge number of users

Stinson Carter | WSJ
Streaming video on demand has changed the audience experience more in a few years than cable television did over a few decades, and industry executives are unanimous in the belief that the new model has not reached its full potential. Technology continues to revolutionize how we experience entertainment, which programming we have access to and which storytellers are given the means to tell the stories. Some of the most valuable companies in the world are placing big bets on what’s coming next.

“What might we see coming down the road?” says Beau Willimon, creator of The First, Hulu’s sci-fi drama starring