The irony in Facebook's tone-deaf attack on Apple giving data protection

The company declared in newspaper ads that it was "standing up to Apple." It's a desperate ploy that's unlikely to work

If there’s anything that Facebook has learned from its many years of cozying up to the Trump administration, it’s figuring out that shamelessness works.

That is the only explanation I can come up with after seeing the social networking giant’s righteous ad campaign this week against Apple.

Casting itself as the protector of small businesses in full-page ads in — irony alert — big newspapers, Facebook is criticizing Apple for planning to give users of its popular devices like the iPhone more control over the data they share with third-party apps.

Starting next year, Apple will ask mobile users to “opt in” to