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The irony in Facebook's tone-deaf attack on Apple giving data protection

The company declared in newspaper ads that it was "standing up to Apple." It's a desperate ploy that's unlikely to work

US lawmakers skewer Zuckerberg with Facebook's emails, allege monopoly
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Mark Zuckerberg

Kara Swisher | NYT
If there’s anything that Facebook has learned from its many years of cozying up to the Trump administration, it’s figuring out that shamelessness works.

That is the only explanation I can come up with after seeing the social networking giant’s righteous ad campaign this week against Apple.

Casting itself as the protector of small businesses in full-page ads in — irony alert — big newspapers, Facebook is criticizing Apple for planning to give users of its popular devices like the iPhone more control over the data they share with third-party apps.

Starting next year, Apple will ask mobile users to “opt in” to

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