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TikTok is planning an aggressive expansion into e-commerce in the US, the Financial Times reported, citing people who have seen the social media app’s plans for new features it will introduce this year.
Among those features is a tool that allows TikTok’s most popular users to share links to products and automatically earn commissions on sales. TikTok is also rolling out “live-streamed” shopping, a mobile phone version of television shopping channels, where users can buy goods with a few taps. It’s also seeking to let brands show their catalogues, according to the report.
TikTok, which is owned by China’s Bytedance, unveiled a
