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Who rules YouTube? Taylor Swift? Justin Bieber? Nope. It's T-Series

As T-Series leads the way, other Indian media companies have also built up major presences on YouTube

A scene from the music video for Bom Diggy Diggy. The video, released by T-Series in February, has 343 million views
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A scene from the music video for Bom Diggy Diggy. The video, released by T-Series in February, has 343 million views

Andrew R Chow | NYT
Taylor Swift and Ed Sheeran have each racked up more than 15 billion views on YouTube. Justin Bieber beats them both, with 18 billion views. But none of those megastars comes close to T-Series.

Although not widely known in the United States, T-Series, an Indian music label and film production company, has the most watched YouTube channel in the world. Its videos have been seen 53 billion times. 

The channel gains over 100,000 subscribers a day and is about to pass the controversial personality PewDiePie to become the most subscribed to channel on YouTube. And thanks to a rapidly growing online Indian