IPL 2018: Star India, Airtel Digital TV spar over pricing on DTH platform

The Uday Shankar led network had on Friday released a video urging Airtel Digital TV customers to 'make the switch' in order to avail of Star network channels at lower rates

Star India and Airtel Digital TV are involved in a very public spat around the pricing of the broadcast network’s channels on the DTH (direct-to-home) platform. Broadcasters and distribution platforms (DTH and digital cable) are often engaged in pricing wars, but the timing of this spat is significant given that less than a month is left before Star makes its debut as the official broadcaster of the Vivo Indian Premier League (IPL) 2018.

On March 23, Star released a video on Twitter ‘warning’ Airtel Digital TV customers about an impending price hike for HD channels. The video, which uses clips