You are here: Home » Lifestyle » News
Business Standard

The Face Shop to Laneige, Korean brands change face of Indian beauty market

Their arsenal of natural serums, toners, masks and mists has shifted consumer focus from makeup to skin health

Topics
South Korea | beauty care products | Beauty & personal care

Geetanjali Krishna  |  New Delhi 

beauty care products, fmcg, sales, demand, consumers, FMCG, women
Because of their strong digital presence, demand for Korean brands is being driven as much by metros as it is by tier-two towns and parts of the Northeast

The Indian beauty and wellness market has found a Korean touch, thanks to a growing online presence and aided by a cultural affinity in the Northeast.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

SUBSCRIBE TO INSIGHTS

What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.

OR


Subscribe to Business Standard Premium

Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!

Insightful news, sharp views, newsletters, e-paper, and more! Unlock incisive commentary only on Business Standard.

Download the Business Standard App for latest Business News and Market News .

First Published: Mon, September 07 2020. 06:10 IST
.