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With two new beers, Ankur Jain is adding more flavour to the Bira 91 story

The fact that musicians Ed Sheeran and Rihanna were clicked swigging the orangey Bira 91 White will only help the brand's appeal

Topics
Bira | Bira beer | Bira91

Dhruv Munjal 

Ankur Jain
Bira is brimming with innovation. But its founder, Ankur Jain, isn’t letting success go to his head

Ankur Jain may be celebrating his 38th birthday but it’s business as usual at the 91 headquarters in New Delhi’s Connaught Place. The office, teeming with millennial workers, is an exemplar of splendid modernity — in striking contrast to the archaic architecture that surrounds it. The cafeteria counter offers exquisite cappuccinos as well as on tap (reserved for special occasions, though, because of complex liquor licence issues). The conference rooms are compact but very well-lit, each named after a 91 product. I wait in the “IPA room” for Jain, the company founder and driving force behind its surprisingly stellar start and now explosive popularity.

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First Published: Fri, August 16 2019. 20:55 IST
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