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Broking industry has moved from pricing to product offering: Zerodha CEO

Zerodha CEO Nithin Kamath says not being answerable to anyone is the best part of his life, so the company is not looking for a funding

Samie Modak 

In less than a decade, Zerodha has managed to become the No. 1 player in terms of the number of active clients in the hyper-competitive broking space. In an interview with Samie Modak, NITHIN KAMATH, founder and chief executive officer of the Bengaluru-based tech start-up — which disrupted the industry with zero-brokerage plans — says the industry has moved away from pricing to product offerings.

Edited excerpts: How did Zerodha manage to crack the broking industry? We got lucky. We didn’t get enough competition along the way. We think of us as a tech ...

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First Published: Thu, November 14 2019. 18:20 IST
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