HDFC AMC banks on new launches to arrest decline in market share

The fund house has launched four equity funds the past few months to plug gaps in its product basket; it had launched only five actively-managed equity schemes between 2001 and 2020

HDFC Asset Management Company (AMC) is banking on new product launches to arrest the slide in its market share.

The country’s second biggest fund house in terms of assets under management (AUM) has launched four equity funds in the past few months to plug gaps in its product basket. To put the number in context, the asset manager launched only five actively-managed equity schemes between 2001 and 2020.

Market observers say HDFC AMC is tweaking its style under the new leadership of Navneet Munot with an eye on both short as well as long-term benefits. Munot, who took over from