India aims to up mango exports as govt's promotional events bear fruit

New market access coupled with massive promotional efforts last year expected to bump up exports

India hopes to ramp up mango exports by 10 per cent to 15 per cent, banking on new markets and promotions in the US, Europe, and West Asia last year.

Mango exports declined by 11 per cent in 2017-18 to fetch $59 million after a staggering 34 per cent jump that earned $67 million in 2016-17. In earlier years, mango exports had remained flat at $50 million.

Last year, the government promoted the fruit in the US and countries in West Asia, Europe, Africa and South East Asia through free distribution and tasting.

“India’s mango exports declined last year due to lower availability