Premium products, cost-saving steps key triggers for Britannia's transition

Premium products, cost-control initiatives key triggers for company transitioning from being a biscuits maker to a bigger player in food

A lot went right for Britannia Industries over the past  year. The maker of Marie and Good Day biscuits has been a standout performer over the recent quarters, trumping its peers in the fast-moving consumer goods (FMCG) space, both on volume and operating profit growth. 

While volume growth for some of its peers in recent quarters was patchy, the company reported improving growth in every quarter since the note ban in November 2016. Compared to the single-digit growth in the past four quarters, better than peers, Britannia reported a 13 per cent volume growth on a favourable base in the recently