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Radico Khaitan soars 11% to a new high on launch of two new premium IMFLs

The company has launched Magic Moments Dazzle Vodka and Royal Ranthambore Heritage Collection Royal Crafted Whisky (blended malt scotch) in the brown and white spirit categories.

Vodka
premium

SI Reporter Mumbai
Shares of Radico Khaitan rallied 11 per cent, hitting a new high of Rs 1,131.55 on the BSE in Tuesday’s intra-day trade after the company announced launch of two new premium Indian Made Foreign Liquor (IMFL) namely Magic Moments Dazzle Vodka and Royal Ranthambore Heritage Collection Royal Crafted Whisky (blended malt scotch) in the brown and white spirit categories.

Both liquors will be available in select stores in Delhi, Karnataka, Uttar Pradesh, Goa, Maharashtra, Rajasthan and Haryana in the first phase of launch.

The management is extremely optimistic about the fact that this brand will be a game