Trustea programme gathers momentum, 46% of tea annual output verified

Trustea, a domestically developed and owned sustainability code, and verification system for the home tea sector, says it had verified 608 million kg till end-February, about 46 per cent of the country’s annual output. The Trustea program­me is jointly led by The Sust­a­inable Trade Initiative, Hi­n­d­ustan Unilever, and Tat­a Global Beverages (TG­BL). Solidaridad and Ethical Tea Partnership are the im­pl­ementing partners and Rainfo­rest Allian­ce the technical advisor. The Wagh Bakri Tea Group, besides various plantation ass­oc­iations, have also been supporting it.

The aim is to help smallholders and estates to improve — production, farm organisation, processing, new technologies and the like.