You are here: Home » News-ANI » Business
Business Standard

Nubliss - India's first mattress with cooling gel technology launches exclusively with Flipkart

ANI  |  New Delhi [India] 

Nubliss mattress, backed by European investors and sleeptech experts on Wednesday announced its exclusive partnership with Flipkart.

Nubliss is India's first memory foam mattress with a cooling gel that is perfected for Indian conditions. It is also India's first and only brand to be certified by CertiPUR-US -the gold standard in the world for mattresses. This means that the mattress is approved for durability and quality through rigorous independent testing. Also, they are offering 10 years warranty and 101 days trial period which no other brand in India has offered till now.

"The philosophy of Nubliss is that a good night sleep energizes people, positively impacting their happiness, judgment, productivity, attitude, and even the quality of relationships The brand promises to energize your everyday modern life with a Power Wake Up," said Manav Bansal, an early investor in Nubliss.

"At Flipkart, we constantly endeavor to bring the most innovative technology, better choices and a richer experience to keep our audiences excited. We are happy to support the growth and proliferation of innovations that help consumers understand and improve their sleep. Through our exclusive partnership with Nubliss for their best-in-class technology, coupled with our wide reach and reliable delivery capabilities just ahead of the country's biggest shopping festival, The Big Billion Days, we are certain that this product will appeal to our large and growing customer base who are increasingly beginning to value quality sleep," added Nandita Sinha, Senior Director Home and Furniture category- Flipkart.

"High-quality mattresses are vital for health and fitness but they cost a fortune to buy. The research shows that mattresses are sold for 10 to 12 times their cost because of expensive advertising, sales commissions, and inefficient logistics. Nubliss cuts down all these costs and delivers state-of-art mattress at a fraction of price in an easy-to-handle box," said Manav.

Nubliss mattresses will hit the market on September 14 and will sell exclusively on Flipkart and Nubliss.com.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, September 13 2017. 14:28 IST
RECOMMENDED FOR YOU
RECOMMENDED FOR YOU