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Digital commerce market to reach Rs 2.37 lakh cr: Report

IANS  |  New Delhi 

Digital commerce in will reach Rs 2.37 lakh crore by December 2018, a report by the (IAMAI) said here on Thursday.

By the end of 2017, the market stood at Rs 2.04 lakh crore, the report said, adding that covered 54 per cent of the total market value last year.

"continues to grow strongly with 54 per cent share while the share of online non-travel has improved over the previous year to reach 46 per cent," the report added.

In December 2017, the share of was around 36 per cent of the total digital commerce spends, it said. The sector grew 23 per cent on a year-on-year basis.

According to the report, registered close to 63 per cent growth between 2016 and 2017.

Further, other that includes for entertainment, online grocery, and online food delivery, was close to Rs 6,060 crore in December 2017.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, September 13 2018. 21:52 IST