Argentina may have lifted the World Cup. But the advertising honours certainly went to Louis Vuitton.
As the World Cup gathered momentum, Louis Vuitton launched a campaign starring football icons Cristiano Ronaldo and Lionel Messi, photographed playing chess together. This photo has been making waves on Instagram, with about 38 million ‘likes’ on Cristiano’s account and 29 million on Lionel’s. Plus another 5 million on Louis Vuitton’s. Result: You have probably the most liked photo ever on social media.
The two sports legends are seen playing chess over a chessboard improvised from a Louis Vuitton (LV) Damier attaché case. Lensed by photographer
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