Within a few months of the formation of the Congress government in the state, the Madhya Pradesh unit of the Bharatiya Janata Party has started drawing up its strategy for the 2024 elections. An ambitious membership drive is part of this plan. Party MPs and MLAs are being grilled on the steps they have taken to this end. They have been asked to provide a list of events organised to woo new members and submit photographs as proof. They will also have to present a list of programmes proposed for the future. The party says it has added 4 million members in the state in the last couple of months and is hoping to add another 1 million over the next few weeks. Former chief minister Shivraj Singh Chouhan, who is spearheading the recruitment drive, claims the BJP has added 30 million new members across the country.

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