Changing the way India shops... forever

India is witnessing the most compelling retail consumption story largely on the back of a young, tech-savvy population with sharp digital education, faster and cheaper internet access and growing purchasing power. As large global and domestic retail as well as ecommerce players battle for a growing share of the consumer’s wallet, India’s offline physical infrastructure — the kirana stores and telecom points — are emerging as allies to help players capitalise on the next wave of retail growth.

The traditional kirana channels had constraints in assortment, products, price and location, but they enjoyed massive consumer goodwill with the local community

Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper