The government recently brought out a draft e-commerce policy that gave preference to Indian enterprises over foreign-owned majors. Since e-commerce in the country is backed significantly by foreign investors, the differential draft policy rang an alarm bell in the industry, dividing it into two camps — swadeshi and videshi — in a stark reminder of the Bombay Club protectionism of two decades ago. As allegations flew that the differential policy was meant to help an Indian major entering the e-commerce space, the government did well to shelve the policy pending further review.
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First Published: Tue, September 04 2018. 23:07 IST