We have come a full circle in the online-offline debate. Online businesses have taken charge of our lives though we may be in denial. Besides many brands on highstreets, several neighbourhood mom and pop stores (kirana) have vanished as we got swept away by the charm of an easier doorstep delivery of anything from grocery to vegetables, clothes to shoes and breakfast to dinner. The story is not very different in the travel space. Hiring a cab is just about tapping an app or the other; black and yellow taxi is, of course, history. Booking an airline ticket is also
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