The “MainBhiChowkidar” campaign has reduced the world’s largest democracy to a laughing stock. Thanks to Prime Minister’s ingenuity, India is now a land of chowkidars. Conceived and launched as a counter to Congress party’s “ChowkidarChorHai” jibe, the Bharatiya Janata Party (BJP) seems to have relied on the catch-phrase to romp home. If addition of the word chowkidar as a prefix to Twitter handle names alone could win an election, then all is not right with that democracy. The chowkidar tag may not quite resonate with the country’s impoverished multitudes as the watchman or chowkidar is employed by the rich for

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