Letter to BS: Kudos to Bajaj for launching an e-scooter ahead of schedule

We all know that the first mover advantage is a huge advantage to have for any manufacturer

This refers to “E-scooters: Bajaj makes first move” (October 17). Bajaj Auto was a front-runner in the scooter segment till the late nineties. Kudos to them for coming out with an electric variant of a two-wheeler well ahead of schedule. The icing on the cake is that it named the variant Chetak, an iconic scooter brand, which the company built decades back. It still has a nostalgic feeling, especially, among the people in their 40s and 50s. Since pricing is a critical component for any product — and the e-scooter is not an exception — it is good to know