Saturday, November 29, 2025 | 08:25 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Prannoy Roy, Dorab Sopariwala explain why 2019 will be most important polls

If not the internet, how influential are opinion poll or forecasts, like the ones that Roy and Sopariwala do?

Prannoy Roy, Dorab Sopariwala, NDTV
premium

Prannoy Roy, Dorab Sopariwala | Illustration: Binay Sinha

Uttaran Das Gupta New Delhi
On the results night in 1977, Prannoy Roy and a few of his associates sat hunched over a radio in their barsati. “AIR (All India Radio) was still operating under the fearsome shadow of the Emergency. As the results began to come in, AIR persisted in presenting a falsely ‘balanced’ picture,” writes senior journalist and NDTV founder Roy in his new book, The Verdict: Decoding India’s Elections, co-authored with market researcher and pollster Dorab R Sopariwala. But even the limited information revealed to them “that there was a sweep… in favour of the Janata Party”. Wine bottles were already being