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Redefining retail

The new -age retailers need to use technology to create a high-touch environment

Future retail, Big Bazaar, customers
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Ashni Biyani
With the blurring of boundaries between the physical and the virtual and the seamlessness of data, retail is being re-imagined for the next-gen of consumers. In India, 370 million people have been born and educated in the 21st century. These Indians are born in an opportune India, which has a lesser guilt of consumption. New India also has a comfort in striking a bold modernity. With the smartphone everything is a thumb-click away! With the emerging seamlessness and convergence of the physical and virtual worlds new retail must be adapted and imagined for India.
 
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Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper