With the blurring of boundaries between the physical and the virtual and the seamlessness of data, retail is being re-imagined for the next-gen of consumers. In India, 370 million people have been born and educated in the 21st century. These Indians are born in an opportune India, which has a lesser guilt of consumption. New India also has a comfort in striking a bold modernity. With the smartphone everything is a thumb-click away! With the emerging seamlessness and convergence of the physical and virtual worlds new retail must be adapted and imagined for India.
Creating aspirational public spaces
Creating aspirational public spaces
Today’s
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