The corporate push towards 'one nation, one media'

In a sense, then, corporates are entering the media business for the same reason that political parties and political families own media houses - to influence public opinion

The Adani Group's imminent takeover of NDTV is not the first corporate foray into the media – in 2014, Reliance Industries took ownership of Network18 – and it will not be the last. Accusations of an attempt to muzzle voices critical of the government may not be entirely wrong. Nor the apprehension of shrinking pluralism in the media.

It must be asked, however, why would any sensible businessman invest in the media business if corporates, by their nature, must pursue profits? The advertisement-driven revenue model that sustained the media has now run out of steam – more demonstrable earlier in