The Jet brand that Naresh Goyal built

Even in ruin, Jet retained its one essential brand quality: Dignity

Jet Airways may be gone, but I remain a loyal fan of the brand and the airline. It was, without doubt, one of the best Indian brands to have been born, and built, after liberalisation in the 1990s. If I were to describe Jet Airways in just one word, I would choose to describe it as “dignified”. And that is saying a lot.

I was one of the passengers on Jet Airways’ first ever flight, 9W 321, from Bombay to Ahmedabad on May 5, 1993. On that hot summer day, as the first Jet aircraft with a distinct blue and