The missing 'C' in Kochhar's strategy

There is no doubt that she indeed calibrated a huge change in strategy, got the team to buy into the vision and executed it well

ICICI Bank’s former managing director & chief executive officer Chanda Kochhar was quite fond of talking about her 4C strategy (CASA or current and savings account deposits which are inexpensive; credit quality; cost; and capital conservation). The 4Cs indeed helped the bank get back on track. The problem she inherited in 2009 had forced her to go in for a radical reversal in the bank's strategy. She toned down the earlier exuberance (30-40 per cent annual growth in credit portfolio with consumer loans making up two-thirds of its total book) and muscular image (bank employees forgot that they had to