You are here: Home » Opinion » Columns
Low tariffs, high protection
Market falls trigger different behaviour among investors
Business Standard

The missing 'C' in Kochhar's strategy

There is no doubt that she indeed calibrated a huge change in strategy, got the team to buy into the vision and executed it well

Topics
Icici Bank  |  Chanda Kochhar  |  Icici Bank Case

Shyamal Majumdar 



Shyamal Majumdar

ICICI Bank’s former managing director & chief executive officer was quite fond of talking about her 4C strategy (CASA or current and savings account deposits which are inexpensive; credit quality; cost; and capital conservation). The 4Cs indeed helped the bank get back on track. The problem she inherited in 2009 had forced her to go in for a radical reversal in the bank's strategy. She toned down the earlier exuberance (30-40 per cent annual growth in credit portfolio with consumer loans making up two-thirds of its total book) and muscular image (bank employees forgot that they had to be humble and listen to customers). Ms Kochhar didn’t sit on her ego and made a cautious entity. So risk was out and profitability was in, even if it meant reduction in the balance sheet size. There is no doubt that she indeed calibrated a huge change in strategy, got the team to buy into the vision and executed it well.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

SUBSCRIBE TO INSIGHTS

What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.

OR


Subscribe to Business Standard Premium

Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!

Insightful news, sharp views, newsletters, e-paper, and more! Unlock incisive commentary only on Business Standard.

Download the Business Standard App for latest Business News and Market News .

First Published: Wed, October 10 2018. 23:04 IST

RECOMMENDED FOR YOU

.