Business Standard

The TikTok challenge

Banning the app hasn't really worked in India. It's unclear if the partial ban in the UK will. Perhaps the solution lies in creating an alternative


Devangshu Datta
New technology tends to lead to some unpredictable outcomes. Take TikToK (TT). Who would have thought an app that allowed users to make 15-second videos would have turned into a security risk that led to multiple governments frothing at the mouth?

Consider the tech trajectory that led to TT. In the early 2000s, Steve Jobs launched the smartphone, and Mark Zuckerberg launched Facebook. Then Twitter and Instagram got going. YouTube and visual social media became a big thing. Plus location services became available. The selfie culture led to multiple high-end cameras being attached to smartphones.

Add young populations with lots of creativity
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of or the Business Standard newspaper

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First Published: Mar 24 2023 | 10:33 PM IST

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