Business Standard

To do or not to do

After three months of being battered by a slowing economy and the pandemic, Indian media firms are reacting with frenzied activity

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Vanita Kohli-Khandekar
BookMyShow begins streaming live events this week. In normal times, it sells 200 million tickets to movies, plays and other events every year. Since those aren’t happening, it is not making the money it does from its commission on ticket prices. BookMyShowOnline is a way to generate pay and ad revenues by streaming plays, concerts or even workshops.

Laxmmi Bomb starring Akshay Kumar among seven films will drop on Disney+Hotstar on July 24, skipping a theatrical release. Hotstar has lost audiences significantly over the lockdown period, largely because the Indian Premier League did not take place depriving Disney Star, which owns
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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