While India Inc routinely emphasises the need for austerity, the extravagance and pomp on display during industry events present a stark contrast. At a recent exhibition and conference organised by an infrastructure firm in Noida, there was a special programme even before the formal launch event. There was a digital launch when tablets were handed out to ministers. A special mobile app replaced the ribbon-cutting ceremony. Gigantic screens across the hall were lit up, displaying what many thought were “needless graphics” accompanied by dancers wearing body-lights. The drama lasted for a full 10 minutes, during which the crowd wondered if

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