The highlight of the CES 2020, the world’s gathering place for all those who thrive on the business of consumer technologies, was the unveiling of artificial humans. STAR Labs (Samsung Technology & Advanced Research), an independent subsidiary of Samsung, had been hyping its Code R3 for months through a series of teasers on social media including tweets from its chief executive officer, Pranav Mistry. R3 stands for Reality, Realtime, Responsive, but the avatars displayed at the CES were called Neon, and will, in fact, be launched by a subsidiary company, also called Neon. Four Neons were on display on screens to interact with visitors. They were four lifelike human figures generated by massive high-end computers. They moved around more or less naturally and spoke in natural voices with natural cadences, and their facial expressions changed on the fly. According to the demos and the press releases, they will use a combination of artificial intelligence (AI) technologies to learn many languages and acquire other domain skills. But they will be “friends” rather than assistants.

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