You are here: Home » PF » News » Spending
Business Standard
Web Exclusive

Minimalism is the new normal for those who just can't stop loving gold

With prices becoming prohibitive, buyers are now choosing dainty designs over dense, light jewellery over heavy sets, as gold retains its glitter in the run up to the wedding season

Topics
Coronavirus | Digital gold | Gold demand

Namrata Kohli  |  New Delhi 

Tanishq’s Aarambh collection is a combination of diamond and ruby set in gold with floral designs
Tanishq’s Aarambh collection is a combination of diamond and ruby set in gold with floral designs

It is bracelets over bangles, ear studs over danglers and slender chains with sleek pendants, over heavy neckpieces. The Covid era marks the return of the yellow metal in a big way. However the trend is headlined by lightweight minimalist pieces over heavy, expensive sets. The designs are more contemporary, modern and chic than traditional and people are buying for self-use rather than as an investment.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

SUBSCRIBE TO INSIGHTS

What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.

OR

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, August 21 2020. 19:34 IST
RECOMMENDED FOR YOU
.