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Minimalism is the new normal for those who just can't stop loving gold

With prices becoming prohibitive, buyers are now choosing dainty designs over dense, light jewellery over heavy sets, as gold retains its glitter in the run up to the wedding season

Coronavirus | Digital gold | Gold demand

Namrata Kohli  |  New Delhi 

Tanishq’s Aarambh collection is a combination of diamond and ruby set in gold with floral designs
Tanishq’s Aarambh collection is a combination of diamond and ruby set in gold with floral designs

It is bracelets over bangles, ear studs over danglers and slender chains with sleek pendants, over heavy neckpieces. The Covid era marks the return of the yellow metal in a big way. However the trend is headlined by lightweight minimalist pieces over heavy, expensive sets. The designs are more contemporary, modern and chic than traditional and people are buying for self-use rather than as an investment.



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First Published: Fri, August 21 2020. 19:34 IST