The human brain is remarkable: it has allowed us to survive for thousands of years, and achieve such unimaginable feats as landing on the moon. However, humans also think in certain ways that at times prevent them from making rational judgements. In primitive times, these heuristics (mental shortcuts) helped us make quick decisions in dangerous and stressful situations. However, in modern times, those very “fight or flight” reflexes can have a profound – and sometimes detrimental – effect on how we decide and act.
An online search revealed 188 known cognitive biases, some of which can manifest in an investor’s

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