Taking a bite of happiness: Is chocolate the new mithai in India?

From self-indulgence to a suitable gift for both formal and casual get-togethers, chocolates are the new mithai people are craving for. No wonder they are trending hot in the gifting circuit

Down in the dumps? You need a bar of chocolate to perk you up! Up on cloud nine? Chocolate is your perfect way to celebrate! Want to carry a little something for someone and are at wits’ end deciding what? Chocolates, again, come to your rescue as a uber-cool solution! No wonder they are always trending hot in the gifting circuit.

According to an analyst at Euromonitor International, a market research provider, premium chocolates compete with traditional Indian sweets and are the preferred gift option during Indian festivals. These are currently popular in boxed assortments, count lines and tablets, while a