To survive slowdown, small businesses must conserve and maintain cash flow

Conserve cash and maintain a steady cash flow to survive this economic slowdown

As every small business owner can vouch for, ups and downs are par for the course when it comes to running a small business. Sometimes, even with a sound business plan, a loyal set of customers and a great product in place, a small business can go through difficult times, due to market conditions or other factors that are out of our control. 

Chandrakant Salunkhe, president of the SME Chamber of India, said that over 9 lakh micro, small and medium enterprises (MSMEs) have shut down in the last 18 months. According to a Reserve Bank of India (RBI) report,