Arunachal Pradesh Governor J P Rajkhowa and Chief Minister Kalikho Pul appealed to all conscious citizens, social workers, NGOs, media fraternity and educated youth to come forward and join hands together with the government.
In a message to the people of the State on the World Consumer Rights Day, Rajkhowa said, "This is an occasion that reminds us about our rights and responsibilities as a consumer.
"With modernization reaching out to every nook and corner of Arunachal Pradesh, it becomes responsibility of every educated and conscious citizen to safeguard the interest of our fellow brothers and sisters living in villages with all their simplicity," the governor said.
"Let us all be more responsible and vigilant as a consumer and adopt conscientious practice, such as asking for a receipt for any purchases. It will, not only guarantee better deal for us but also ensure revenue to the state" the governor said.
"Let us also make sure that correct trade practices are followed with disciplinary and preventive approach in every comer of the State," said Rajkhowa.
He also acknowledged the efforts being made by the Department of Legal Metrology & Consumer Affairs to protect the rights and interest of consumer by educating them about their rights involving print and electronic media, and by setting up of exhibition stalls, conducting demonstration on various malpractices and adulterated consumer products.
In his message to the people on the occasion, Pul stated that the government's initiative alone was not sufficient enough to uphold the consumers' rights and guarantee protection to consumers' interest.
"To fight against such evil practices prevailing in the market, it needs a concerted effort from all of us. We need to keep our vigil," he said.
A State centric Consumer Helpline is being set up shortly by the Department of Legal Metrology & Consumer Affairs to assist and guide common consumers for redressing their grievances, Pul said.
