You are here: Home » PTI Stories » National » News
Business Standard

Dell plans to expand retail presence across 1,300 cities, towns

He said Dell is now reaching out to students in tier III and IV towns in India where it is creating awareness around gaming PC and career options linked to it

Press Trust of India  |  New Delhi 

PC maker Technologies is planning to expand its across 1,300 cities and towns this year, a of the company said.

"We are present in 1,000 cities and towns in and we are looking to increase our presence in 300 more cities and towns this year. We have 680 exclusive stores. This year, we plan to add another 100 stores," P Krishnakumar for consumer and small business division (and Japan), Dell, told

He said is now reaching out to students in tier III and IV towns in where it is creating awareness around gaming PC and career options linked to it.

"People were seeing PC (personal computer) as tool for education but now education and gaming are blending together. We are reaching out to 100 colleges to educate youth in tier III and IV cities. All these markets need high-end machines. Today, people are not seeing gaming as frivolous time pass. It is being seen as path to the career," Krishnakumar said.

According to IDC, led the market with 31 per cent overall market share, followed by Dell (23 per cent), (20.6 per cent), (12 per cent) and (3.9 per cent) in 2018.

Krishnakumar claimed that Dell leads in the gaming PC segment with around 35-38 per cent share in as per industry estimates.

"Our gaming PC range starts from Rs 75,000 and it can go up to around Rs 5 lakh. Consumers looking for gaming PC in tier III and IV towns are spending to the tune of Rs 1-1.25 lakh a unit. We also offer them finance if they need it. More than affordability, it is about value they see in the gaming PCs," he said.

Last week, Dell unveiled first gaming laptop, Alienware, whose component can be changed like it is done in assembled desktop PC.

"The component will be of desktop grade category in We have given consumers option to change configuration of laptop as per their requirement," Krishnakumar said.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Fri, March 22 2019. 17:55 IST
RECOMMENDED FOR YOU