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Gap apologises for China map T-shirt that didn't show Taiwan

AP  |  Hong Kong 

The US retailer apologized Tuesday for selling T-shirts with a map of that didn't include self-ruled Taiwan, the latest example of corporate kowtowing to

"Upon the realization that one of our T-shirts sold in some overseas markets mistakenly failed to reflect the correct map of China, we urgently launched an internal investigation across the group and have decided to immediately pull back this from all the concerned global markets," the company said in a statement, adding that the shirts had already been pulled from Chinese shelves and destroyed.

The company took action after photos began circulating on Chinese of a showing a map that didn't include Taiwan, a self-ruled island that regards as Chinese territory. The map also appeared to leave out and the disputed Sea, the state-owned said, adding that it drew hundreds of complaints on China's microblogging platform.

The photos were taken at a shop in Canada's Niagara region, said. The shirt could not be found on websites and it wasn't clear whether it was still being sold in shops in some countries.

"We sincerely apologize for this unintentional error," said the company, which issued the statement through its firm after making a similar apology late Monday on its account.

Gap promised to carry out "more rigorous reviews" to prevent similar incidents and said it respected China's "sovereignty and territorial integrity" and strictly followed the country's laws and rules.

noted Gap's apology and "will follow carefully their actions and remarks later on," said at a daily briefing in

Taiwan's told reporters that China pressuring companies like Gap to change how they refer to was "rather unfortunate in terms of cross-strait relations" and would push its residents "further and further away" rather than winning their "hearts and minds." Gap is the latest of several companies that have apologized for perceived slights to China's sovereignty.

Delta Air Lines, and brand Zara are among businesses that have apologized to China for referring to Taiwan, Hong Kong, and as countries on websites or promotional material. Mercedes-Benz said sorry for quoting the Dalai Lama on The Tibetan is reviled by Beijing.

The US has started pushing back against Beijing, with the condemning China's efforts to control how U.S. airlines refer to Taiwan, Hong Kong and as "Orwellian nonsense.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, May 15 2018. 21:25 IST