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Gap 'terribly sorry' over T-shirt China map without Taiwan

AFP  |  Beijing 

US clothing retailer Gap has apologised to over a T-shirt with a map showing the mainland but omitting Taiwan, becoming the latest foreign firm to run afoul of Beijing's policy on the self-ruling island.

China, which considers a rebel province awaiting reunification, has taken airlines, and other companies to task in recent months for listing the island as a separate country on their websites.

shirt, which was sold in overseas markets, features a map of China, but does not appear to the southeast of the country, according to a photo of the company's posted on the account of the official newspaper.

The state-run newspaper said the map also omitted and the South Sea, and that it had prompted hundreds of people to complain on Gap's official account on China's microblogging website.

The US company issued its apology on late Monday, saying it "respects the integrity of China's and territory".

"We are terribly sorry for this unintentional mistake. We are doing internal checks to correct the mistake as soon as possible," Gap said.

"We have removed the product from the Chinese market and destroyed them all." The company said it strictly abides by Chinese law and will devote itself to greater scrutiny to avoid similar errors in the future.

quoted Gap as saying that the T-shirt had not been released in

US Marriott, Spanish clothing giant and a slew of airlines have faced China's wrath for not classifying as part of China on their websites.

The hit back at the push earlier this month, calling the demands placed on airlines "Orwellian nonsense".

The had sent a notice to 36 foreign airlines, including a number of US carriers, on April 25, asking them to comply with Beijing's standards, according to the

In January, Australia's changed its website classification of Taiwan and Hong Kong from separate countries to Chinese territories, blaming its earlier approach on an "oversight".

Taiwan has been self-ruled since splitting from the mainland after a 1949 civil war, maintaining its own government, military and independent foreign policy.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, May 15 2018. 12:05 IST