Video-on-demand service HOOQ today said it has roped in former Dish TV COO Salil Kapoor as the Managing Director of its India operations.
HOOQ is a joint venture between Sony Pictures Television, Warner Bros and SingTel and launched its service in India earlier this year.
As the country manager, he will further push the company's goals of getting India HOOQ'd by revolutionising video-on-demand service landscape in India, the company said in a statement.
HOOQ has a library of over 30,000 hours of Hollywood and Bollywood content along with regional and local programmes.
"A developing country with an interesting demographic mix, India offers several opportunities for technologies like Cable, DTH and on demand services like HOOQ to co-exist," Kapoor said.
The freedom of enjoying premium content from anywhere and at any time clubbed with better internet connectivity and growing smartphone penetration will drive the subscriber growth for HOOQ, he added.
Kapoor was also associated with LG and Microsoft.
