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Malls and merchandise stores buckle up as FIFA fever kicks in

Press Trust of India  |  New Delhi 

As the grips India, malls and merchandise stores across the city have kicked off the season with live screenings of matches, colorful team jerseys and a lot more.

As the excitement brews in the air with the sporting extravaganza beginning in today, fans can be seen gathering at gear outlets in various parts of the city.

Sharad Chandra, an at a store in Rohini here said his shop, decorated with FIFA-themed merchandise, has been flooded with supporters of their favourite teams -- Argentina, and England.

"Jerseys of are selling the most and our sales have risen due to fever," he said.

The 2018 World Cup, being hosted in Russia, will see 32 countries vying for the crown.

As one takes a walk in the malls in the city, the excitement can be felt with fans, young and old, sporting jerseys of football legends.

Ajit Singh, a Delhi-based student was recently in the Rohini outlet of Decathlon, a popular sporting goods retailer, to buy Argentinian Lionel Messi's No 10 jersey.

"I am a crazy football fan and I am here to buy merchandises to support my favourite team Argentina," he said.

While The in Dwarka has installed massive LED screens for live telecast of the matches, Mall in Saket here recently opened a 'Soap Football Arena' for visitors to soak in the experience of playing football.

Auto-updating live 2D scoreboards have also been installed by many majors to draw in football enthusiasts.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, June 14 2018. 19:20 IST