A franchise partner of online shopping portal Myntra today opened here a fashion store 'Roadster Go' which is loaded with some of the advanced technologies in fashion retail
The shop, opend at the Mantri Mall, has some of the advanced technologies in product description and billing details.
Claimed to be the first in the country in the fashion retail segment, the store started by Myntra's franchise partner has 100 per cent RFID (radio frequency identification) enabled digital screens that will help the customers get checkout in 30 seconds.
Once the product is dropped in the RFID tray, the entire description with rates and total tally of the amount would appear on the touch screen.
Customers can pay either digitallyor in cash.
"Once the payment is done, the RFID is deactivated andyou can walk out of our store freely. But if you step out with the product without payment, the system willraise an alarm," chief executive officer of Myntra-Jabong Ananth Narayanan told mediapersons.
Speaking on the future plans, Narayanan said Myntrawould open 100 more stores of different brands, including 50Roadster stores in the next two years.
The store provides the prevailing rates of theproducts in Myntra online for the benefit of the customers.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)