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Myntra opens fashion store in Bengaluru

Press Trust of India  |  Bengaluru 

A franchise partner of online portal today opened here a store 'Roadster Go' which is loaded with some of the advanced technologies in

The shop, opend at the Mantri Mall, has some of the advanced technologies in product description and billing details.

Claimed to be the first in the country in the segment, the store started by Myntra's franchise partner has 100 per cent RFID (identification) enabled digital screens that will help the customers get checkout in 30 seconds.

Once the product is dropped in the RFID tray, the entire description with rates and total tally of the amount would appear on the touch screen.

Customers can pay either digitallyor in cash.

"Once the payment is done, the RFID is deactivated andyou can walk out of our store freely. But if you step out with the product without payment, the system willraise an alarm," of Myntra- told mediapersons.

The launch of Roadster Go, according to Narayanan, would redefinethe overall offline fashion experience and mark thebeginning of a new era in the fashion industry.

Speaking on the future plans, Narayanan said Myntrawould open 100 more stores of different brands, including 50Roadster stores in the next two years.

Manohar Kamath, of FashionBrands, said the store offers multiple breakthrough innovations inoffline experience through a special amalgamationof fashion and technology.

The store provides the prevailing rates of theproducts in online for the benefit of the customers.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, June 14 2018. 19:11 IST