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Modi govt has spent Rs 4,343 crore on publicity: RTI

Press Trust of India  |  Mumbai 

The has spent Rs 4,343 crore on publicity since it came to power in May 2014, an agency under the has said in reply to an query.

The expenditure was incurred on advertisements in the print and as well as outdoor publicity, the central government agency said in response to the application filed by city-based activist

The under the ministry said the government spent Rs 4,343.26 crore on advertising its programmes across

This included Rs 1732.15 crore on advertisements in the (from June 1, 2014, to December 7, 2017) and Rs 2079.87 crore in the (from June 1, 2014, to March 31, 2018). A sum of Rs 531.24 crore was spent on outdoor publicity (June 2014 to January 2018), it said.

Tapan Sutradhar, Financial Advisor, Bureau of Outreach Communication, provided expenditure details on publicity campaigns from June 2014.

"included newspapers, magazines, while covered TV, Internet, radio, digital cinema, SMSs etc. Outdoor publicity included posters, banners, digital panels, hoardings, railway tickets etc," the reply stated.

The bureau was formed after merging three media units of the I&B ministry to ensure "credible, consistent and clear communication" by various wings of the government across

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, May 14 2018. 17:10 IST