Global broadcaster Multi Screen Media (MSM) has launched a website for live streaming of the 2014 FIFA World Cup matches.
MSM today launched www.LIVSports.In, which will provide one-point access to sports and entertainment content. It would target sports fans as well as the closet entertainment seekers, the broadcaster said in a statement.
LIV Sports is the official mobile and internet broadcaster for the 2014 FIFA World Cup, starting June 12.
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Apart from matches, it would also host entertainment programmes. It would show both live and video-on-demand match content with informative statistics and analysis, it said.
Commenting on the development, MSM CEO NP Singh said, "The idea was to create a premier digital sports entertainment destination where we will offer quality content which is mass-inclusive and not designed to cater only to ardent sports fans.
